{"product_id":"hugo-floor-rug","title":"Hugo Floor Rug","description":"\u003cp\u003eA contemporary statement piece, the Hugo Rug is a masterclass in craftsmanship and texture. Handcrafted from 100% New Zealand wool, its striking checkerboard design is created through carefully hand-carved pile, delivering subtle dimension and a rich, tactile finish.\u003c\/p\u003e\u003cp\u003eThe loom-knotted cut pile construction provides a dense yet soft feel underfoot, combining durability with everyday comfort. In a deep midnight tone, Hugo anchors a space with confidence—adding depth and drama while maintaining a refined, modern aesthetic.\u003c\/p\u003e\u003cp\u003eFinished with a cotton backing for added stability, this rug is designed to perform beautifully in both style and function. Whether placed in a living room, bedroom, or statement interior, Hugo offers a timeless balance of craftsmanship and contemporary design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eHandcrafted from 100% New Zealand wool\u003c\/li\u003e\n\u003cli\u003eSculptural checkerboard design with hand-carved detailing\u003c\/li\u003e\n\u003cli\u003eDense, soft cut pile for comfort and durability\u003c\/li\u003e\n\u003cli\u003eRich midnight tone for depth and contrast\u003c\/li\u003e\n\u003cli\u003eLoom-knotted construction for quality and longevity\u003c\/li\u003e\n\u003cli\u003eCotton backing for added stability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eSizes: 2m x 3m, 2.5m x 3.5m, 3m x 4m\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% New Zealand Wool\u003c\/li\u003e\n\u003cli\u003eBacking: Cotton\u003c\/li\u003e\n\u003cli\u003eConstruction: Loom Knotted Cut Pile with Hand-Carved Design\u003c\/li\u003e\n\u003cli\u003eOrigin: India\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRecommended Premium Surface Protection for your rug\u003cbr\u003eProtecting the beauty, colour and life of your furnishings.\u003cbr\u003eProtects against stains, mould, wear and some sun fade protection.\u003cbr\u003e\u003cbr\u003eNon Toxic\u003cbr\u003eNon allergenic\u003cbr\u003eNo Fluorochemicals - Zero VOC's\u003cbr\u003eNanotechnology - won't change the texture or colour of surfaces\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003e*Note: Products may not be available at the time of purchase. Please contact the store for the most recent eta of products before purchasing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"BLACK Concept Store","offers":[{"title":"Almond \/ 2x3m","offer_id":43863676420199,"sku":"73760","price":2750.0,"currency_code":"NZD","in_stock":true},{"title":"Almond \/ 2.5x3.5m","offer_id":43863676452967,"sku":"73761","price":4255.0,"currency_code":"NZD","in_stock":true},{"title":"Almond \/ 3x4m","offer_id":43863676485735,"sku":"73762","price":5845.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight \/ 2x3m","offer_id":43863676518503,"sku":"73763","price":2750.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight \/ 2.5x3.5m","offer_id":43863676551271,"sku":"73764","price":4255.0,"currency_code":"NZD","in_stock":true},{"title":"Midnight \/ 3x4m","offer_id":43863676584039,"sku":"73765","price":5845.0,"currency_code":"NZD","in_stock":true},{"title":"Toffee \/ 2x3m","offer_id":43863676616807,"sku":"73757","price":2750.0,"currency_code":"NZD","in_stock":true},{"title":"Toffee \/ 2.5x3.5m","offer_id":43863676649575,"sku":"73758","price":4255.0,"currency_code":"NZD","in_stock":true},{"title":"Toffee \/ 3x4m","offer_id":43863676682343,"sku":"73759","price":5845.0,"currency_code":"NZD","in_stock":true},{"title":"Espresso \/ 2x3m","offer_id":43863676715111,"sku":"73754","price":2750.0,"currency_code":"NZD","in_stock":true},{"title":"Espresso \/ 2.5x3.5m","offer_id":43863676747879,"sku":"73755","price":4255.0,"currency_code":"NZD","in_stock":true},{"title":"Espresso \/ 3x4m","offer_id":43863676780647,"sku":"73756","price":5845.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/4259\/2103\/files\/espresso.png?v=1781050206","url":"https:\/\/www.blackconceptstore.co.nz\/products\/hugo-floor-rug","provider":"BLACK Concept Store","version":"1.0","type":"link"}